PALMONAS · OS

An operating system for our Meta ad funnel.

Tenant-isolated analytics + competitor intelligence — built in-house, for @palmonas.com.

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01 / WHAT IS IT

Meta ads + competitor ad-library, in one place.

We pull our Meta ads + insights every four hours, normalize them across accounts, and surface what's working in one operator-grade dashboard.

We also watch our category's competitors via Meta's Ad Library API — six jewellery brands tracked daily — to learn from how the market is moving.

02 / MODULES

Six surfaces, one shell.

Dashboard

Top-line KPIs across own and competitor ads — spend, ROAS, CPL, frequency.

Ingestion

Procrastinate-backed Meta Marketing + Ad Library pipeline, idempotent, RLS-isolated per tenant.

Insights

Breakdowns by placement, hook, creative theme; daily series with anomaly flags.

Ad Library

Competitor ad watchlist — six tracked brands today, ads enriched with creative metadata.

Reports

CSV exports in UTC ISO-8601 for BI; Slack digests in IST for ops.

Settings

Roles, model configuration, account membership, audit log.

03 / LIVE

Currently running.

Last ingest0h ago
Tracking6 competitors
Uptime99.9% (30d)